The Asian Society of Management and Marketing Research (ASMMR) started voyage of promoting and developing the quality of research in the world of academics in January 2012. Society's mission is to make significant contribution in the research field of business administration, by developing theory and humane practice of these fields in Asia and beyond. In pursuit of its objectives, ASMMR collaborates with regional and international organizations to organize conferences, awards, scholarships, case competitions, workshops under academic writing & publishing program. In addition to that Society has several publications including journal, conference proceedings and case studies series.


The ASMMR organizes its annual conferences in different parts of world. Every conference has its panel of experts and high profile keynote speakers (renowned researchers, editors etc.) to ensure and improve the quality of research. Scholars from around the globe participate and present their types of research including papers, case studies etc. Accepted papers published in conference proceedings (ISSN – 2227-7935) and sponsored journals. Globally acclaimed publishers and societies, partner in each conference to exhibit their portfolios.

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Academic Writing and Publishing Program

The ASMMR has established an Academic Writing & Publishing Program to equip researchers with knowledge, skills and tools that are pivotal to become a reasonably good researcher. Under this AWPP program, ASMMR is organizing several workshops on diversified training modules in collaboration with leading publishers, societies and institutions.

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The ASMMR publishes a variety of publications including journals, case studies, conference proceedings and newsletters.

  • Newsletter: ASMMR published annual newsletter in order to inform members about its achievements and upcoming projects by ASMMR and its partners.
  • Asian Business Research Conference Proceedings: ASMMR’s annual Asian Business Research Conference proceedings are published.
  • Journal of Asian Business Research: The Journal of Asian Business Research (JABR), a purely regional and scholarly outlet. JABR is double blind; peer-reviewed refereed journal published annually.
  • Journal of Cross Cultural Marketing: Journal of Cross Cultural Marketing addresses the changes in marketing products and services encountered across different cultures around globe.

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Awards & Scholarships

In order to promote research and case studies writing, ASMMR launched initiatives like MS-PhD scholarships, case study competitions and travel grants.

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Global Partners

The ASMMR believes in strengthening the relationships with international and regional research associations in the globe. In order to do so ASMMR has joined hands with globally acclaimed publishers and societies.

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