1st International Case Study Conference 2015

9-10th February, 2015 | Best Western Hotel, Islamabad-Pakistan

Asian Society of Management and Marketing Research (ASMMR) invite academicians to submit case studies for the “1st International Case Study Conference” to be held on 9th and 10th January, 2015 at Best Western Hotel, Islamabad. Teaching case studies submitted must be original and not have been published or submitted for publication at any publisher or conference. Teaching cases topics should fall in the following conference tracks but are not limited to:

  • Accounting & Finance
  • Advertising Management
  • Banking
  • Branding
  • Business Ethics
  • Change Management
  • Economics
  • Financial Decision Making
  • Human Resource Management
  • Knowledge Management
  • Management
  • Management Information System
  • Marketing
  • Organization Development
  • Sales and Promotion
  • Services Marketing
  • Social Marketing
  • Supply Chain Management
  • Luxury Branding



Opportunities for Publication

All submitted case studies will have opportunities to be considered for:

  • ASMMR Case Centre
  • Proceeding - Provided in CD


Conference Registration

25% Group Discount  
  • Faculty Registration: 20,000 PKR
  • Student Registration: 15,000 PKR
  • ASMMR Member: 15,000 PKR
  • International Registration: 400 USD
  • Submission :: 30th November, 2014
  • Registration :: 31st December, 2014



Registration Process:

Participants can register for the workshop by filling online Registration Form and by paying fees by depositing cash in the account/ATM Transfer/Cheque/ a bank draft in favor of “ASMMR, Gujranwala-Pakistan”.

  • Further details are as follows:

    • Account Title: ASMMR
    • Bank Name: MCB
    • Branch Code: 1564-Peoples Colony
    • Account No: 0602189501002143
    • SWIFT Code: MUCBPKK (for International)

  • For Further Contact:
    Usman Ehsan                                                   
    Secretary General ASMMR                           
  • secretary@asmmr.com 
  • +92-300-6462089