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1st National Research Conferenc 2015

Asian Society of Management and Marketing Research (ASMMR), is established to promote and develop the quality of research in the region of Asia. ASMMR organizes its Asian business research conference annually since 2012. 1st Asian Business Research Conference held on 8th & 9th September, 2012 at Islamia College (University) Peshawar, Pakistan. 2nd Asian Business Research Conference held on 6th & 7th October, 2013, at Burj Al Arab Dubai-UAE. 3rd Asian Business Research Conference held on 15th & 16th September, 2014 at INSEAD Business School, Abu Dhabi-UAE.

Conference Website

In this pursuit, ASMMR is organizing 1st National Business Research Conference at Best Western Hotel, Islamabad-Pakistan on 14th and 15th March, 2015. Conference tracks are as follows;

  • Accounting & Finance
  • Advertising Management
  • Banking
  • Branding
  • Business Ethics
  • Change Management
  • Economics
  • Financial Decision Making
  • Human Resource Management
  • Knowledge Management
  • Entrepreneurship and Technical Innovation
  • Management
  • Management Information System
  • Marketing
  • Organization Development
  • Sales and Promotion
  • Services Marketing
  • Social Marketing
  • Supply Chain Management
  • Luxury Branding
  • Business Research in Gulf region
  • Project Management Organizational Behavior
Submit till 15th January, 2015



Why you should attend?
  • Excellent networking opportunities
  • Doctoral workshops and symposia
  • High profile plenary sessions
  • Papers will be published in registered proceedings
    (ISSN – 2227-7935)
Expected Participants

Following are expected participants of this workshop:

  • Business Graduates
  • Faculty Members
Workshop Date & Venue
  • Date: 14-15th March, 2015
  • Venue: Best Western Hotel, Islamabad-Pakistan
Registration Fee

This includes course material, presentations, networking, tea/coffee, and full lunch.

  • Normal Registration: PKR 15,000/-
  • Student Registration: PKR 10,000/-
  • ASMMR Member: PKR 10,000/-
  • International Registration: 300 USD
Register till 16th February, 2015


Registration Process:

Participants can register for the workshop by filling online Registration Form and by paying fees by depositing cash in the account/ATM Transfer/Cheque/ a bank draft in favor of “ASMMR, Gujranwala-Pakistan”.

  • Further details are as follows:

    • Account Title: ASMMR
    • Bank Name: MCB
    • Branch Code: 1564-Peoples Colony
    • Account No: 0602189501002143
    • SWIFT Code: MUCBPKK (for International)

  • For Further Contact:
    Usman Ehsan                                                   
  • +92-300-6462089