The ASMMR believes in strengthening the relationships with international and regional research associations in the globe. In order to do so ASMMR has joined hands with globally acclaimed publishers and societies.
In order to join hands with ASMMR, please email at

ASMMR Partners (Current & Past)

Bahria University, Pakistan
Bahria University is a public research university primarily located in Islamabad, Pakistan. The university maintains campuses in Karachi and Lahore. Established since 2000, it offers programmes in undergraduate, post-graduate, and doctoral studies. The university is one of the top institutions of higher learning in the country and is a member of the Association of Commonwealth Universities of the United Kingdom.

IBA-Karachi, Pakistan
IBA is the oldest business school outside North America. It was established in 1955 with initial technical support provided by the world famous Wharton School of Finance, University of Pennsylvania; later, the University of Southern California set up various facilities at the Institute and several prominent American professors were assigned to the IBA. 

SmartPLS, Germany
SmartPLS is software for (graphical) path modeling with latent variables (LVP). The partial least squares (PLS) method is used for the LVP-analysis in this software. Since summer 2012, the SmartPLS software application for PLS path modeling has more than 35,000 registered users.

FAST School of Management, Islamabad; Pakistan
FAST School of Management, Islamabad was established with the aim of providing quality business education to students. FAST School of Management, Islamabad is part of National University of Computer & Emerging Sciences, Islamabad Campus. The university is Pakistan's first multi-campus, multi-program private university as well as pioneering institution of Computer Sciences in the country.

Islamia College Peshawar (University), Pakistan
Islamia College is an educational institution located in the city of Peshawar in the Khyber Pakhtunkhwa province of Pakistan. It was founded in October 1913 to provide quality education to the region's youth. Today, the college educates its students in arts, humanities and modern sciences.

ANZMAC, Australia
The Academy aims to provide an organization for educators and practitioners interested in marketing theory and research.

Case Centre, UK
The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.

Emerald Group of Publishing, UK
Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of nearly 300 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.

European Marketing Academy
The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975. The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.

INSEAD Business School, Abu Dahbi Campus; UAE
As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organizations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching. With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. The Abu Dhabi Campus was inaugurated on 28 June 2010 under the patronage of His Highness General Sheikh Mohammed Bin Zayed Al Nahyan, The Crown Prince of Abu Dhabi and The Deputy Supreme Commander of the U.A.E Armed Forces.

University Utara Malaysia, Malaysia
The Universiti Utara Malaysia was established on 16 February 1984 and is located in Sintok, Kedah. The university is providing a leadership role for management education in the country.

Zayed University, UAE

Zayed University will be the leading university in the United Arab Emirates and recognized globally for its participation in educational and cultural achievements and enrichment of economic and social development.